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Experience
The Specialist Behind the Results
I'm Utsab Biswas Niloy, a Senior Digital Marketing & CRO Optimization Specialist with 5+ years experience building data-driven growth engines for businesses across Bangladesh and international markets.
My edge is combining deep technical SEO expertise with sharp paid media execution — from server-side tracking to full-funnel Google and Meta Ads campaigns — turning traffic into measurable revenue for 200+ clients as a performance marketer.
English-proficient, fully remote-ready, and built for international collaboration across US, UK, EU, and APAC time zones. Currently pursuing B.Sc. in Computer Science & Engineering at Southeast University, Dhaka.
Built for Global Markets
Specializing in ranking businesses in the US, UK, AU & CA markets — where competition is highest and rewards are greatest.
US Market SEO
E-E-A-T optimization, Google Business Profile, topical authority building, and US-intent keyword strategy for competitive American markets.
UK Market SEO
UK-localised keyword research, British English content strategy, .co.uk domain authority building, and regional search intent targeting.
Technical SEO Audits
Deep crawl analysis, Core Web Vitals fixes, schema markup, site architecture, and indexation strategy for international sites.
Semantic SEO & Content
Topical mapping, entity optimization, search intent alignment, and content clusters built to dominate entire keyword verticals.
What I Do for You
Every service built around one goal — measurable business growth, not vanity metrics.
Meta Ads Management
Full-funnel Facebook & Instagram campaigns from creative strategy to conversion tracking.
- Audience targeting & lookalikes
- Creative testing & iteration
- Pixel & server-side tracking
- Retargeting & funnel flows
- Weekly performance reports
Google Ads / PPC
Search, Display & Shopping campaigns engineered to maximize ROAS and cut wasted spend.
- Keyword research & ad structure
- Ad copy writing & A/B testing
- Bid strategy optimization
- GTM & GA4 conversion tracking
- Monthly ROI reports
International SEO
Technical and semantic SEO built for US, UK & global market domination.
- Full technical SEO audits
- Semantic SEO & entity optimization
- On-page & off-page strategy
- Link building & outreach
- WordPress & Core Web Vitals
Lead Generation
End-to-end lead gen systems from ad creative to landing page to qualified pipeline.
- Funnel design & optimization
- Landing page strategy
- CPL reduction tactics
- Lead quality improvement
Analytics & Tracking
Bulletproof data setup so every decision is backed by accurate numbers.
- GA4 & GTM setup
- Meta Pixel & server-side tracking
- Looker Studio dashboards
- Conversion event configuration
Marketing Strategy
Holistic digital strategy aligned with business goals — awareness to revenue.
- Competitor & market analysis
- Channel mix planning
- KPI setting & reporting
- Content & campaign calendar
Case Studies & Real Results
Proof-first. Every case study documents the exact problem, strategy, and measurable outcome.
5 Companies. Real Growth.
Every role built a new skill — from SEO foundations at Layan Tech to running full 360° digital strategies across multiple markets.
- Execute Meta & TikTok Ads campaigns to drive brand reach and sales conversions
- Optimize targeting, creatives and daily budgets to maximize campaign ROI
- Manage organic social presence to grow engagement and brand authority
- Run full-funnel campaigns spanning SEO, Google Ads, Meta Ads, and TikTok Ads
- Oversee WordPress management, local SEO strategy, and Core Web Vitals optimization
- Implement technical and off-page SEO — structured data, schema markup, and authority link-building
- Drive customer acquisition through targeted Facebook & Google Ads with ongoing CPA optimization
- Set up Meta Pixel, custom conversion events, and retargeting workflows improving campaign efficiency
- Manage TikTok Ads with platform-native creative testing for maximum reach and performance
- Managed paid campaigns across Facebook, Google, TikTok & LinkedIn for 200+ Bangladeshi clients
- Set up Facebook Pixel for conversion tracking, audience building, and advanced remarketing strategies
- Implemented Google Tag Manager for precise event tracking across all campaigns
- Prepared weekly performance reports driving improvements in CTR, CPC, and ROI
- Conducted market and competitor research to identify strategic growth opportunities for clients
- Executed comprehensive technical SEO audits — resolving crawl errors, indexation issues, site speed failures, and Core Web Vitals for international client websites across US, UK, and AU markets
- Implemented advanced Semantic SEO strategies using topical mapping, entity optimization, and content cluster architecture to establish topical authority in competitive niches
- Built high-quality backlink profiles through targeted outreach campaigns, guest posting, digital PR, and authoritative directory submissions for international clients
- Performed in-depth keyword research and competitor gap analysis for clients targeting US, UK, and AU markets with localized intent mapping
- Executed full on-page optimization — title tags, meta descriptions, heading structure, internal linking strategy, schema markup, and image SEO
- Configured and maintained Google Search Console and GA4 tracking, delivering detailed monthly reports with clear ranking improvement and traffic growth data
- Managed and optimized multiple WordPress websites — URL structure, plugin configuration, page speed, mobile optimization, and technical SEO improvements
- Collaborated directly with international clients across time zones to align SEO strategy with business goals and communicated results clearly and professionally
Certifications & Training
Latest Insights & Articles
A tactical framework covering hreflang deployment, localized content strategies, and entity authority mapping.
Stop wasting ad budget. Learn dynamic keyword match testing and high-intent landing page optimizations.
Protect your conversions from iOS limitations using modern server-side event tracking flows.
Maximize real-user field performance and satisfy search engine rendering requirements effortlessly.
Leverage conversion lead forms combined with instant validation to filter target pipelines smoothly.
How to construct internal link architectures that search engines inherently trust for complete indexing.
Frequently Asked Questions
Have questions about working together, timelines, or expected ROI? Here are the transparent answers to how I drive global business growth.
Still Have Questions? Ask Me Directly →How long does it take to see results from International SEO?
What industries do you specialize in for Paid Ads?
Why do I need Server-Side Tracking for my campaigns?
How do we communicate during a remote project?
What Clients Say
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Let's Build Something Big
Whether you need SEO, paid ads, or a full international digital strategy — I'm ready. Available across US, UK, EU & APAC time zones.